How to Plan a Week of TikToks for Your Furniture, Mattress, or Appliance Store

How to Plan a Week of TikToks for Your Furniture, Mattress, or Appliance Store

TikTok is a powerful way to show off your products, build trust, and stay top-of-mind with customers—but it doesn’t have to take over your schedule. With a little planning, you can map out a full week of content in under an hour.

Start by choosing a simple theme for the week. For furniture, mattress, and appliance stores, strong themes include “room inspiration,” “sleep tips,” “product features,” or “behind the scenes at the showroom.” A weekly theme keeps your content focused and makes planning easier.

Next, outline 5–7 realistic video ideas. Think quick showroom walk-throughs, highlighting bestsellers, comparing mattress feels, showing appliances in action, or answering common customer questions like “Which sofa is best for pets?” or “How long should a mattress last?” Educational, helpful content performs especially well.

Batch your filming in one session. Set aside 30–60 minutes to record multiple videos at once. Film different departments, switch angles, or have different team members appear on camera to keep things fresh. These videos don’t need to be polished—authentic, in-store moments build trust.

After filming, write short captions and save your videos as TikTok drafts. This makes it easy to post consistently, even on busy sales days. Use trending sounds when they fit naturally, but don’t force them—clear information and real products matter more.

Finally, leave space for spontaneity. New inventory arrivals, delivery day clips, customer reactions, or a quick “deal of the day” video are perfect to share in real time.

With a simple weekly plan, TikTok becomes an extension of your showroom—helping customers feel confident, informed, and excited before they ever walk through your doors.

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