Step-by-Step Instructions on how to use TikTok for your Store

Step-by-Step: How to Use TikTok for Your Furniture, Mattress, or Appliance Store

Step 1: Download the TikTok App

Go to the App Store or Google Play Store and download TikTok. Open the app and create an account using your business email.

Step 2: Set Up Your Business Profile

• Tap Profile → Edit Profile

• Upload your logo or storefront photo

• Add your store name as the username (keep it simple and recognizable)

• Write a short bio (example: Family-owned furniture, mattress & appliance store | Serving our community since 19XX)

• Add your website link or directions to your store

Step 3: Switch to a Business Account

• Go to Settings & privacy

• Tap Account

• Select Switch to Business Account
  This gives you access to analytics and helps TikTok understand your content.

Step 4: Explore TikTok for Ideas

Before posting, spend 10–15 minutes scrolling:

• Watch videos from other furniture, mattress, and appliance stores

• Note trending sounds, captions, and video styles

• Save videos you like for inspiration (tap the bookmark icon)

Step 5: Plan Simple Video Content

Start with easy, proven ideas:

• Walk through your showroom

• Highlight a best-selling sofa, mattress, or appliance

• Show the difference between mattress types

• Answer common customer questions

• Introduce your staff
  These videos work best when they’re short, helpful, and authentic.

Step 6: Record Your Video

• Tap the “+” button at the bottom of the screen

• Hold your phone vertically

• Use natural light when possible

• Press and hold the red button to record (or tap once to start/stop)

• Keep videos between 7–30 seconds

Step 7: Add Sound, Text, and Captions

• Add text on screen to explain what viewers are seeing

• Use captions like: “Best sectional for small living rooms” or “Which mattress is right for side sleepers?”

• Add 2–5 relevant hashtags (example: #FurnitureStore #MattressShopping #HomeUpgrade)

Step 8: Save to Drafts or Post

• Tap Drafts if you want to post later

• Tap Post when you’re ready
  Posting consistently (3–5 times a week) is better than posting perfectly.

Step 9: Engage With Viewers

• Reply to comments

• Like and respond to questions

• Create videos responding to common comments (this builds trust and reach)

Step 10: Check What’s Working

• Go to Profile → Menu → Creator tools → Analytics

• See which videos get the most views, saves, and comments

• Make more content similar to what performs well

Step 11: Stay Consistent and Keep It Simple

You don’t need fancy editing or viral trends. Real products, real people, and helpful information perform best—especially for local retailer

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