Social Media Content Calendar
One-Week Social Media Content Calendar
For Furniture, Mattress & Appliance Stores
This simple weekly plan turns one core idea into consistent, engaging content that builds trust and drives showroom visits.
Monday – Product Feature
Post Type: Video (TikTok / Reels / Shorts)
Highlight one product or collection.
Show key features and benefits
Keep it clear and conversational
Example: “Why this sectional works for busy families” or “What makes this mattress great for side sleepers”
Tuesday – Quick Tip
Post Type: Short video or image + caption
Share one takeaway from Monday.
One feature
One benefit
One buying tip
Example: “One thing to look for in a refrigerator” or “Why mattress support matters more than firmness”
Wednesday – Behind the Scenes
Post Type: Casual video or photo
Show the human side of your business.
New inventory arriving
Showroom setup
Delivery prep or team moments
Example: “A day in the showroom” or “How we prepare furniture for delivery”
Thursday – Customer Focus
Post Type: Photo, video, or text
Build trust with social proof.
Share a review
Answer a common question
Highlight a delivery or customer story
Example: “What customers love about this mattress” or “Do you deliver and set up? Here’s how it works”
Friday – Call to Action
Post Type: Video or image + caption
Invite the next step.
Visit the showroom
Try before you buy
Message with questions
Example: “Stop in this weekend to see it in person” or “Send us a message—we’re happy to help”
Optional Weekend Posts
Saturday: Inspiration or styling ideas Sunday: Educational post or repost your best-performing content
Pro Tip
You don’t need new ideas every day. One strong piece of content can power your entire week while keeping your message consistent.
www.famtoolbox.com
