🤔 What to Post When You Don’t Know What to Post

(Hint: You Already Have More Content Than You Think)

We get it sometimes you open Instagram, stare at the blank caption box, and think…
“I have nothing to say today.”

The truth is, every business hits this wall. But the key to growing your brand online isn’t never running out of ideas it’s knowing what to post even when you feel stuck.

At FAM Toolbox, we help small business owners stay consistent on social media with tools that keep your content organized, your stats tracked, and your strategy moving forward.

Let’s dig into real ideas you can use today, even if you’re drawing a blank.

10 Go-To Social Media Ideas (When You Have No Ideas)

1. Behind-the-Scenes

Show your workspace, your process, your deliveries even your team making coffee. People love the human side of your brand.

2. Customer Spotlight or Testimonial

Have a happy customer? Share their quote, story, or a photo of them with their new furniture/appliance/mattress.

3. Before & After Photos

Perfect for furniture setups, remodels, or room makeovers. You don’t need a full renovation even a new couch counts.

4. Quick Tip

Share a useful tip how to clean stainless steel, how often to rotate a mattress, how to save energy with appliances.

5. Throwback Post

Show a photo of your first store, your very first delivery, or what your showroom looked like 5 years ago.

6. Staff Intro

Introduce your team! Even just “Meet Angela, our delivery lead” with a photo builds connection.

7. Common Questions

What do customers ask you all the time? Turn the answer into a post. (“What’s the best mattress for back pain?”)

8. Product Highlight

Pick one product and show it off features, sizes, styles, or why people love it.

9. Did You Know?

Fun fact posts work well. Example: “Did you know your fridge coils should be cleaned every 6 months?”

10. Today’s Vibe

Even a photo of your store that day, a weather-related caption, or “What’s on your mind?” can engage people.

How FAM Toolbox Helps You Stay Ready

With FAM Toolbox, you can:

• Plan out a week or month of posts ahead of time

• Save your go-to content ideas to reuse when needed

• See which types of posts perform best (so you can repeat what works)

You don’t have to be on all the time you just need a plan and a few great fallback ideas.

Pro Tip: Reuse, Repurpose, Repeat

Most followers don’t remember your posts from 30 or even 10 days ago. It’s okay to:

• Reuse tips with new photos

• Repurpose blog content into captions

• Repost high-performing content every few months

You Don’t Need to Be a Content Genius Just Be Consistent

When in doubt, keep it simple. Show up, stay real, and share what you’re already doing.
FAM Toolbox is here to help you make it easier, faster, and more effective — no blank captions, no guesswork.