The First 5 Things Every Small Business Should Do on Social Media

(Start Strong with FAM Toolbox)

If you're just getting your small business on social media, you're probably wondering:

"Where do I even begin?"

Whether you're a local furniture, appliance, or mattress store or just a business owner trying to get noticed — jumping into social media can feel like a lot.

But it doesn't have to be. With the right foundation, you can build a strong online presence without spending hours a day posting.

Here are the first 5 things every small business should do on social media — and how FAM Toolbox helps make it easier.

1. Claim Your Name on Major Platforms

Start by making sure your business name (or something very close) is claimed on:

• Facebook

• Instagram

• Google Business Profile

• (Optional: TikTok or LinkedIn depending on your audience)

Pro Tip: Even if you don’t plan to post yet, claiming the name now protects your brand.

2. Fill Out Your Profile Completely

Don’t skip this! Make sure your:

• Bio/Description clearly says what you do

• Address and contact info are accurate

• Website link is active

• Profile photo is your logo or a clear brand image

FAM Toolbox Tip: Create a consistent “About” section across platforms so customers trust it’s really you.

3. Start with a Content Calendar

Posting randomly leads to burnout fast. Instead, plan a few core themes you can rotate through:

• Product spotlights

• Behind-the-scenes content

• Customer reviews

• Promotions or sales

• Quick tips or FAQs

With FAM Toolbox’s built-in social planner, you can drag and drop content into a monthly calendar and stay on track — in less than an hour a week.

4. Use Quality Images (No Blurry Pics!)

High-quality visuals are essential, especially for furniture and home goods.

Your phone camera is enough just:

• Use good lighting

• Keep backgrounds clean

• Show scale (people using or near the product)

Tip: Take a few product photos in batches and store them in a folder for future use.

5. Track Engagement, Not Just Likes

It's easy to get caught up in how many likes a post gets. But what really matters:

• Are people commenting?

• Are they clicking your links?

• Are they saving or sharing your content?

With FAM Toolbox’s analytics, you’ll know exactly what your audience cares about — and how to improve each month.

Bonus: Be Human

Don’t be afraid to show you — your team, your store, your process. People buy from people they trust. The more relatable your content is, the more engagement you’ll get.

You Don’t Have to Do It Alone

Social media isn’t just for influencers and big brands. It’s a tool you can use to grow your store, build relationships, and stay top of mind with local customers.

With FAM Toolbox, you get:

• A simplified social planner

• Built-in content ideas

• Visual post calendar

• Analytics that make sense

Start with these 5 steps, then grow with confidence.

You’ve got the products. You’ve got the story.
Now it’s time to show up online — and we’re here to help you do it.

👉 Try FAM Toolbox and post smarter — not harder.